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Social Media: Expectations vs Reality

August 11, 2010 Leave a comment

Over the summer I’ve been managing the social media accounts of clients in a wide range of industries, from restaurants to spokes-rappers (seriously) to professional organizers. I’ve learned some things along the way, and since I’ve written about using social media as a business before, I think I’ll make some observations about how it works in reality. I’ve been on the frontlines of the social media landscape, and from my trials and tribulations come the following lessons.

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