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Posts Tagged ‘PR’

Social Media: Expectations vs Reality

August 11, 2010 Leave a comment

Over the summer I’ve been managing the social media accounts of clients in a wide range of industries, from restaurants to spokes-rappers (seriously) to professional organizers. I’ve learned some things along the way, and since I’ve written about using social media as a business before, I think I’ll make some observations about how it works in reality. I’ve been on the frontlines of the social media landscape, and from my trials and tribulations come the following lessons.

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The Jaded Gen-Y Guide to Business Buzzwords

July 12, 2010 1 comment

Every profession has jargon that is used as shorthand, and that’s great. Using jargon is necessary so a carpenter doesn’t have to say “that big metal doo-hickey” and so scientists don’t have to use long, boring explanations to explain what a uberthermodynamic enthropic reaction is (disclaimer: I don’t think that is real). These words and phrases are around to make their lives easier and less confusing. Buzzwords in business, however, seem to be around solely to make everyone a little more confused. I think they’re around so that you can convey meaning where none actually exists and so you can sound more important than you actually are. It’s the same reason some writers use the term “antediluvian” just to say “before the flood” or “really old.”

I’m not very fond of buzzwords. For the reasons I previously listed, they’re made fun of by a lot of people (present company included). This scene from 30 Rock is a great parody of using buzzwords. I went to B-School (Go Badgers) so I have a pretty good idea of what they actually mean (most of the time). I’ve seen more acronyms than I could ever remember, have heard of more “blue oceans”, and have explained the “hedgehog concept” (all it means is “do what you’re good at.” HOW IS “HEDGEHOG CONCEPT” EASIER?). Naturally, I’m a little jaded.

Here’s a layman’s dictionary of buzzwords you’ll hear in business, PR, and marketing from someone who is a little cynical about them. If this blog was a tabloid, I’d call this post “The Definitions THEY Don’t Want You to Know!!!” Check it out after the jump, and leave some more of your favorites in the comments.

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Categories: Satire Tags: , , , ,

RIP Privacy, Hello Transparency

May 20, 2010 Leave a comment

Mark Zuckerberg is watching you. Facebook has been getting a lot of negative buzz lately because of its privacy settings and how intrusive they seem. Facebook also added the ability to “Like” things all over the internet, meaning it can see and aggregate all of your likes together and hopefully derive some meaningful insights from them (like the Black Keys? Here’s an Ad!). If this seems a little Orwellian, you’re probably right. Zuckerberg thinks that privacy is dead, that it’s something we no longer really desire. I think there’s a little bit of truth to that.

Think about your life online. You probably have a Facebook, Twitter, and LinkedIn account if you’re my age (or at least one of them). You’ve probably shared most of your public contact information (email, phone number, Skype/AIM name) with something on the internet, and you probably also skipped over the legal mumbo jumbo that tells you how they are able to use it. Anytime you send an email, researchers can scour them for keywords and use that data. Here we are, in the age of rabid transparency.

In this strange new world of transparency, how you interact on the internet will be remembered forever. The pages you view, the comments you make on youtube, the tweets you send out. It just makes me happy that I barely missed the age of putting your baby doing stupid stuff on Youtube (I’ll take 5 sets of eyeballs over 13 Million, thank you very much). These things are all being archived (if they aren’t, somebody is missing an opportunity). Eventually, this archive will be a time capsule, a small look into our lives in the new millennium (BEFORE everyone had hover cars and jetpacks and sentient housemaid robots). But now, it can be used for research and meaningful insights, delivering you targeted advertising based upon your internet habits. What we’re seeing now is a rise in accountability. Your 15 minutes of fame have been extended indefinitely (Andy Warhol would have loved the internet). You can’t burn your online diary, shred your emails, or hide the video tapes Watergate-style. Once it’s on the internet, it’s there for good.

So, what do you do to hide from Big Brother Facebook? You could just avoid the internet completely (Brother Jebediah), but that doesn’t seem realistic these days. The key to surviving this new world is to manage your online presence. Make sure that nothing too inflammatory comes out of your keyboard, keep the dirty pictures out, and watch where you visit. Make sure everything you do online is really just an extension of who you are. If everyone’s watching, at least wave your flag.

All this being said, I think this transparency is a good thing; it makes us look more human when some of our failures are up on the internet. It’s also nice to know that most of the time when you’re giving out information, you’re not really your name. You’re just an 18-34 year old male from Wisconsin. None of the personal information is collected; your likes, dislikes, and visits are aggregated to form a larger data set. This data is then used to figure out what advertisements to send you, which isn’t necessarily a bad thing. It’s just an internet experience catered to you. So, the key to surviving the brave new world of internet transparency is the same advice your mother has been telling you all of your life: be yourself.

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